You can create the best webinar in the world, but without proper promotion you won’t have many guests.
All successful webinars have a solid promotional strategy, so here are three tips to get started.
1. Contact Your Current List
The first place to start with in promoting webinar is with your current contacts. Chances are you already connect with them in several ways. Use any of these outlets to promote your webinar:
- Facebook (Try Facebook Events)
- LinkedIn (Try LinkedIn Events)
- E-Mail List
- Your Website
Spread your message equally over all outlets. And don’t be afraid to promote your webinar multiple times. Start the hype at least a month in advance and send out weekly reminders. This way you’ll maximize visibility of your message.
2. Use Webinar Listing Sites
There are many sites where you can list your upcoming webinar. These sites allow searches by topic, location, and price. Webinar information and registration options are available directly on the websites.
Most listing sites allow free submission and have the option to promote your webinar for a fee. Check out these sites:
3. Paid Advertising Doesn’t Have To Be Expensive
If you’re willing to dish out a little money to promote your webinar, there are excellent low-cost options available.
On Facebook, you can target your ads based on audience demographics such as age, location, and interests. You also have control over your budget by setting a maximum, per day amount.
Your ad can link back to your squeeze page (link to “3 Little Extras For Your Webinar”) or a Facebook Event page for your webinar.
For more information on Facebook advertising, click here.
Google Adwords works by selecting keywords where your ads will run. For example if your webinar is about leash training a dog, you may choose to run ads for the keyword phrase “how to leash train my dog.” When someone types this keyword phrase into Google search, your leash training webinar ad will appear in the paid advertising results.
Like Facebook advertising, you can set a per day maximum budget. Click here for more information on Google Adwords.
With Twitter, you can promote tweets based on keyword searches or user timelines. If you choose user timeline promotion, your webinar tweet will remain at the top of your follower’s timelines for a designated amount of time. For more information on advertising with Twitter, click here.
For as little as $10 per day, you can advertise your webinar on LinkedIn. As with Facebook, you can define the target audience that will see your ad. Choose your audience by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn group. And control your costs by setting a pay-per-click budget. Find more information on LinkedIn advertising here.
Newsletter and E-zine Ad Buys
Newsletters and e-zines are a great place to market your webinar because the audience is extremely targeted. Additionally, the subscribers have voluntarily opted-in to receive more information on your topic. Because of this, advertising your webinar through these mediums can be extremely effective.
To find these advertisement sources, contact the list owner of a popular newsletter on or related to your webinar topic. Not all list owners accept advertisements, but you’ll never know unless you ask. Another great source for e-zine advertising is the Directory of E-zines.
You have tons of options for marketing your webinar and as in all marketing cases; you’ll need to experiment with different options to see what works best. See if any of these webinar promo tips pass your test for success and tell us about it in the comments.